Personal FinanceWhy Your Bank Balance Is Not Your Spending Budget5 min readWork out how much you can spend after bills, essentials and protected savings. A worked example explains why bank balance is only a starting point. PrithviOct 28, 2026Read Article
Personal FinanceWhere Did My Money Go? A Monthly Money Review6 min readReview where your money went with a practical monthly checklist, a worked bank-balance example and one clear action for the month ahead. PrithviOct 23, 2026Read Article
Personal FinanceTrack UPI and Card Expenses Without Double Counting6 min readTrack UPI, bank and credit-card expenses without counting a purchase twice. Work through transfers, repayments, refunds and cash. PrithviOct 21, 2026Read Article
Founders OfficeYour Financial Data, Your Choice: What ReBIT’s New AA Standards Change10 min readUnderstand ReBIT’s AA client standards, the October 31 deadline, and what clearer consent, stronger authentication and reporting mean for users and fintechs. PrithviOct 19, 2026Read Article
Founders OfficeThe Investor Lens: Why Trust-First Lending Is the Better Bet8 min readLending, Reimagined, Part 7 of 7 A lending business can report a strong month while its customers have a difficult one. Disbursals rise. Revenue… PrithviOct 14, 2026Read Article
Founders OfficeThe Regulator’s Dilemma: What Policy Could Do Next8 min readLending, Reimagined, Part 6 of 7 A borrower can receive every disclosure, tick every box and still take a loan that makes their life… PrithviOct 09, 2026Read Article
Founders OfficeWhat User-First Lending Actually Looks Like10 min readLending, Reimagined, Part 5 of 7 A person asking for a loan is not necessarily asking for more debt. They may be asking for… PrithviOct 06, 2026Read Article
Founders OfficeThe Fintech Failure: Why “Digital” Didn’t Mean Better8 min readIn 2016, a friend of mine who had spent years in traditional banking left his job at a private bank to join one of… PrithviAug 14, 2026Read Article
Founders OfficeThe User Nobody Asks: What Borrowers Actually Experience9 min readA few months ago, someone messaged Finanjo through Reddit. Not a customer, not someone we had ever spoken to. He had seen a comment… PrithviAug 04, 2026Read Article
Founders OfficeHow We Got Here: A Short History of Digital Lending in India7 min readIn 2019, my phone started getting the same kind of message that thousands of other Indians were getting. A friend, at the time working… PrithviJul 25, 2026Read Article
Founders OfficeThe 600% APR Problem: What Legal Lending in India Actually Looks Like9 min readIn 2022, I was living in Stockholm. One evening, a Swedish friend of mine, 24 years old, working her first job at a design… PrithviJul 20, 2026Read Article
Founders OfficeFinanjo is Now a SEBI-Registered Investment Adviser6 min readA few days ago, we received our SEBI Registered Investment Adviser (RIA) license. For Finanjo, this is a significant milestone. It is also a… PrithviJun 15, 2026Read Article
