Privacy Policy
Finanjo Ventures Private Limited
Effective Date: April 18, 2026 | Last Updated: April 18, 2026
1. Introduction
Finanjo Ventures Private Limited ("Finanjo", "we", "us", or "our") operates the Finanjo mobile application and website at finanjo.com (collectively, the "Platform"). We are committed to protecting the privacy and security of your personal and financial data.
This Privacy Policy explains what data we collect, how we use it, how long we retain it, your rights regarding your data, and how you can contact us. By using the Platform, you agree to the practices described in this Policy.
Finanjo is registered under the laws of India and complies with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, RBI guidelines on Account Aggregator (AA) framework, and all other applicable laws and regulations.
2. Information We Collect
2.1 Information You Provide
- Name, email address, and mobile number at registration
- PAN card details for KYC and financial product eligibility
- Bank account information provided voluntarily for financial analysis
- Credit card details connected by you for rewards and transaction analysis
- Manually entered financial data including subscriptions, goals, and budgets
- Communications you send us including support requests and feedback
2.2 Data via Account Aggregator (AA) Framework
With your explicit consent, Finanjo fetches your financial data through the RBI-regulated Account Aggregator framework. This includes:
- Bank account transaction history
- Account balances and statements
- Credit card transactions, outstanding amounts, due dates, and reward points
- Investment portfolio data including mutual funds and fixed deposits
- Loan account details including EMI schedules and outstanding balances
AA data is fetched only with your active, purpose-specific, time-bound consent. You may revoke this consent at any time through the AA framework or through the Finanjo app.
2.3 Data from Google Services
If you sign in using Google Sign-In or connect any Google service to your Finanjo account, we may collect:
- Your Google account name and email address
- Profile picture (if available and permission granted)
- Authentication tokens required to maintain your session
We do not access your Google Drive, Google Contacts, or any other Google data beyond what is explicitly listed above. We do not use Google user data for advertising or to train AI/ML models without your explicit consent.
2.4 Automatically Collected Data
- Device information including operating system, device model, and unique device identifiers
- App usage data including features accessed and session duration
- IP address and approximate location (city-level only)
- Crash reports and performance data
3. How We Use Your Information
We use your data solely for the purposes for which it was collected:
- To provide personalised financial insights, analysis, and recommendations through Jo, our AI assistant
- To display your transaction history, spending patterns, credit card rewards, and investment portfolio
- To facilitate mutual fund investments, bill payments, and other financial transactions you initiate
- To send you alerts, reminders, and notifications related to your finances (due dates, low balances, subscription renewals)
- To conduct KYC verification for regulated financial products
- To improve our product, fix bugs, and develop new features
- To comply with legal and regulatory obligations
- To respond to your support queries
We do not use your personal or financial data for targeted advertising. We do not sell your data to third parties.
4. Data Retention and Deletion
4.1 Retention Periods
We retain your data only for as long as necessary for the purposes described in this Policy or as required by applicable law:
- Account and profile data: Retained for the duration of your account and for 3 years after account deletion, as required by financial regulations
- Transaction and financial data fetched via Account Aggregator: Retained for 3 years from the date of collection, or as mandated by RBI guidelines
- Credit card and investment data: Retained for 3 years from the date of last activity
- Google Sign-In data (name, email, authentication tokens): Retained for the duration of your active session. Authentication tokens are invalidated upon account deletion
- KYC documents: Retained for 5 years as required by PMLA and RBI norms
- Support communications: Retained for 2 years from the date of resolution
- App usage and analytics data: Retained for 12 months in identifiable form, after which it is anonymised or deleted
4.2 Deletion of Google User Data
If you signed in via Google or connected a Google account to Finanjo:
- Your Google email and profile data is deleted from our active systems within 30 days of account deletion
- Google authentication tokens are immediately invalidated upon account deletion and are not retained beyond the active session
- We do not retain any Google user data beyond what is necessary to maintain your active session
To revoke Finanjo's access to your Google account at any time, visit Google Account Permissions at myaccount.google.com/permissions and remove Finanjo from connected apps.
4.3 How to Request Deletion
You may request deletion of your account and associated data at any time by:
- Using the "Delete Account" option in the Finanjo app under Settings
- Emailing us at [email protected] with subject line "Data Deletion Request"
Upon receiving a valid deletion request, we will delete or anonymise your personal data within 30 days, except where retention is required by law. We will send you a confirmation once deletion is complete.
5. Account Aggregator Framework — Data Flow and Storage
5.1 What is the Account Aggregator Framework
The Account Aggregator (AA) framework is an RBI-regulated data-sharing architecture that enables individuals to securely share their financial data across institutions with full consent control. Finanjo operates as a Financial Information User (FIU) within this framework, meaning we can request your financial data from Financial Information Providers (FIPs) — such as banks, NBFCs, and depositories — only after receiving your explicit, informed, and purpose-specific consent.
5.2 How Data Flows via Account Aggregator
The data flow under the AA framework works as follows:
- You initiate a consent request on the Finanjo app for a specific financial purpose (e.g., spending analysis, investment tracking, or loan assessment)
- A consent artefact is generated specifying the data type, purpose, frequency of fetch, and validity period
- You review and approve the consent on the AA platform (e.g., Finvu, Setu, or another RBI-licensed AA)
- Upon your approval, the AA fetches the requested financial data from the relevant FIPs (your banks, card issuers, depositories) in encrypted form
- The AA transmits the encrypted data to Finanjo over a secure channel. The AA itself cannot read your data — it is a consent manager, not a data holder
- Finanjo decrypts the data using your consent-linked encryption keys and processes it solely for the purpose stated in your consent artefact
At no point does Finanjo access your financial data without a valid, active consent artefact. The AA framework ensures that data access is always initiated by you.
5.3 Consent Management
Every AA consent has the following properties:
- Purpose-bound: Data fetched for spending analysis cannot be used for loan assessment without a separate consent
- Time-bound: Consents have a defined start and end date after which data fetch automatically stops
- Revocable: You may revoke any active consent at any time through the Finanjo app or directly through the AA platform
- Auditable: You can view all active and historical consents in the Finanjo app under Settings > Data & Permissions
When you revoke a consent, Finanjo stops fetching new data immediately. Data already fetched and retained under that consent is subject to the retention periods in Section 4 of this Policy, unless you separately request deletion.
5.4 Storage of AA Data
Financial data fetched via the AA framework is stored on secure, encrypted servers hosted in India. The following controls apply:
- All AA data is encrypted at rest using AES-256 and in transit using TLS 1.2+
- AA data is stored in logically isolated environments, separate from other application data
- Access to raw AA data is restricted to authorised systems and personnel on a need-to-know basis
- AA data is not used for any purpose beyond what is stated in the consent artefact under which it was fetched
- AA data is not shared with any third party except as required for the specific purpose stated in the consent (e.g., sharing income data with a lending partner for loan assessment, with your prior consent)
Finanjo complies with all data storage and security norms prescribed by RBI for entities operating within the AA ecosystem.
6. Data Sharing, Regulated Partners, and Third Parties
6.1 Our Commitment to Regulated Partnerships
Finanjo is committed to working exclusively with regulated financial entities. We do not share your personal or financial data with any unregulated entity. Every partner that processes your financial data on behalf of Finanjo is regulated by one or more of the following authorities: the Reserve Bank of India (RBI), the Securities and Exchange Board of India (SEBI), the Insurance Regulatory and Development Authority of India (IRDAI), or the Pension Fund Regulatory and Development Authority (PFRDA).
Finanjo Ventures Private Limited is itself a SEBI-regulated entity. Our regulatory status ensures that we are held to the highest standards of data protection, investor protection, and financial conduct as prescribed by SEBI.
6.2 Mutual Fund Distribution Partners
For mutual fund investments made through the Finanjo app, we work with SEBI-registered and AMFI-regulated intermediaries including Fintech Primitives (Cybrilla Technologies), which operates as a Registered Transfer Agent licensed by SEBI. These partners collect and process certain personal and financial data — including your PAN, KYC details, bank account information, and investment instructions — as required by SEBI regulations and AMFI guidelines for the purpose of executing and settling your mutual fund transactions.
Data collected by our mutual fund partners is governed by their own privacy policies and by SEBI and AMFI regulations. These entities are independently accountable to SEBI for their data handling practices. Finanjo only shares the minimum data required for transaction execution.
6.3 Fixed Deposit Partners
For fixed deposit products offered through the Finanjo app, we work with RBI-regulated banks and NBFCs. These institutions collect and process your KYC data, PAN, bank details, and investment instructions as required by RBI guidelines and the Prevention of Money Laundering Act (PMLA). All FD partners are entities licensed by the RBI and are independently subject to RBI's data protection and customer data guidelines.
6.4 Other Data Sharing
We do not sell your data.
Beyond regulated financial partners, we share your data only in the following circumstances:
- Account Aggregator Framework: Data flows through RBI-licensed AA platforms under your explicit consent as described in Section 5
- NBFC Lending Partners: If you apply for a loan product, relevant financial data is shared with RBI-regulated NBFCs solely for credit assessment, with your prior consent
- Payment Processors: For processing transactions, with RBI-regulated payment entities
- Cloud Infrastructure: Your data is hosted on secure cloud servers located in India
- Legal Requirements: We may disclose data if required by a court order, regulatory authority, or applicable law
All third-party partners who process your data are bound by contractual data protection obligations and are regulated by the appropriate Indian financial regulators.
7. Data Security
We implement industry-standard technical and organisational measures to protect your data:
- AES-256 encryption for data at rest
- TLS 1.2+ encryption for all data in transit
- Multi-factor authentication for internal system access
- Regular security audits and vulnerability assessments
- Access controls limiting data access to authorised personnel only
- Compliance with RBI's cybersecurity framework for financial institutions
In the event of a data breach that is likely to affect your rights, we will notify you and the relevant authorities as required by the DPDP Act, 2023 within the prescribed timeframes.
8. Your Rights
Under the Digital Personal Data Protection Act, 2023 and other applicable laws, you have the following rights:
- Right to Access: Request a copy of the personal data we hold about you
- Right to Correction: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your data, subject to legal retention requirements
- Right to Withdraw Consent: Withdraw consent for data processing at any time, including AA consent
- Right to Grievance Redressal: Lodge a complaint with our Grievance Officer
- Right to Nominate: Nominate another individual to exercise rights on your behalf in the event of death or incapacity
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days of receiving your request.
9. Cookies and Tracking
Our website finanjo.com uses essential cookies for authentication and session management. We use analytics cookies to understand how users interact with our website. You may control cookie settings through your browser preferences.
Our mobile app does not use cookies but uses equivalent device identifiers for session management and analytics. You may reset your advertising ID through your device settings at any time.
10. Children's Privacy
The Finanjo Platform is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us at [email protected] and we will delete such data promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, product features, or legal requirements. We will notify you of material changes through the app or via email at least 15 days before the changes take effect. Your continued use of the Platform after the effective date constitutes acceptance of the revised Policy.
All previous versions of this Policy are available upon request at [email protected].
12. Grievance Officer
In accordance with the Information Technology Act, 2000 and the DPDP Act, 2023, we have appointed a Grievance Officer:
Name: Vikas Singh Chauhan
Designation: Grievance Officer
Email: [email protected]
Address: Finanjo Ventures Private Limited, Vaishali Nagar, Jaipur, Rajasthan, India
You may contact the Grievance Officer for any complaints or concerns regarding the processing of your personal data. We will acknowledge your grievance within 48 hours and resolve it within 30 days of receipt.
If you are not satisfied with our response, you may lodge a complaint with the Data Protection Board of India once constituted under the DPDP Act, 2023.
13. Contact Us
For general queries about this Privacy Policy or our data practices:
General Inquiries: [email protected]
Compliance and Data Requests: [email protected]
Grievance Officer: [email protected]
Website: finanjo.com
Finanjo Ventures Private Limited
Vaishali Nagar, Jaipur, Rajasthan, India