Prithvi

Founder - Finanjo

23 Articles

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Personal FinanceFounders Office

Articles by Prithvi

Founders Office

The personalisation gap: why Indian finance apps know your balance but not your situation

The personal finance industry in India has spent a decade asking the wrong question. The question it has been asking: how do we get…

Prithvi

May 13, 2026

Founders Office

Data without decisions is useless – why dashboards are failing young Indians

Here is a scene that plays out thousands of times a day across every personal finance app in India. A user opens the app.…

Prithvi

Apr 06, 2026

Founders Office

4,000 queries to Jo. Here’s what young India actually wants from a finance app

Last month, a user sent Jo this message: “If my salary stopped for one month, how long could I maintain my current lifestyle?” This…

Prithvi

Mar 30, 2026

Founders Office

Personal Finance Isn’t a Literacy Problem

Before we wrote a single line of code for Finanjo, Pankaj and I spent months talking to young Indians about their relationship with money.…

Prithvi

Mar 16, 2026

Founders Office

Blume Just Said What We’ve Been Building For

I read a lot of investor reports. Most of them describe problems I already know and solutions that remain safely abstract. We had a…

Prithvi

Mar 09, 2026

Founders Office

Are Account Aggregators Safe?

Every day, someone downloads Finanjo, looks at the screen asking them to connect their bank account, and pauses. The message I get most from…

Prithvi

Mar 03, 2026

Founders Office

Finanjo Raises ₹1.5 Crore in Pre-Seed Funding Led by AJVC to Transform Personal Finance for Young Indians

Jaipur, India – Finanjo (Finanjo Ventures Private Limited), a full-stack personal finance platform built for young Indians, today announced the close of its pre-seed…

Prithvi

Feb 25, 2026

Founders Office

Account Aggregators Will Be the Next Big Thing in India

We have seen this before. In 2014, when the government launched the Jan Dhan Yojana, a lot of people dismissed it. Too ambitious. Too…

Prithvi

Feb 19, 2026

Founders Office

Finanjo: From Financial Ambiguity to Financial Clarity

Finanjo aims to be a financial buddy for young Indians. Transparent. Unfiltered. Always on time. Imagine having an EMI due on the 20th of…

Prithvi

Feb 11, 2026

Founders Office

From Dashboards to Decisions

This writeup is a part of my series where I share about how Finanjo came to be. This is part 2 of the series.…

Prithvi

Feb 10, 2026

Founders Office

Personal Finance for Indian Youth is broken

Between 2022 and 2025, I lived across Europe. I first moved to Stockholm for an international business law specialisation at Stockholm University, later…

Prithvi

Feb 09, 2026

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Prithvi - Finanjo Blog