Finanjo Raises ₹1.5 Crore in Pre-Seed Funding Led by AJVC to Transform Personal Finance for Young Indians

Jaipur, India – Finanjo (Finanjo Ventures Private Limited), a full-stack personal finance platform built for young Indians, today announced the close of its pre-seed funding round of ₹1.5 crore (approximately $180,000), fully led by AJVC, the early-stage venture fund managed by Aviral Bhatnagar. The capital will be deployed to accelerate product development, deepen the platform’s AI capabilities, and expand Finanjo’s user base across India.

A Generation Digitally Enabled, Financially Adrift

India today processes over 10 billion UPI transactions a month. Investment accounts are being opened at record pace. Credit is more accessible than at any point in history. And yet, EMI defaults and credit card dues are rising sharply. Financial anxiety among young Indians has never been higher.

The problem isn’t access to information – it’s outcomes. Most existing platforms solve for dashboards: they show balances, spends, and charts, but stop short of helping users answer the questions that actually matter: How much should I save each month to reach my goal?

When should I buy insurance? How much am I silently spending on subscriptions?

Finanjo was built to close that gap – between digital access and financial confidence.

What Finanjo Is Building

Built on India’s Account Aggregator framework, Finanjo gives users a consolidated, real-time view of their financial life – savings, spending, investments, and liabilities – and then goes further. The platform uses AI, through its financial assistant “Jo”, to turn that awareness into actionable guidance. Jo currently resolves approximately 90% of user finance queries and is designed to act as an enabler of decisions, not a gimmick.

The goal is simple: make money less overwhelming, help users build financial confidence and discipline, and let systems do the heavy lifting – so that personal finance quietly works in the user’s favour.

Early Traction

In the months since launch, Finanjo has onboarded over 5,000 users with approximately 500 daily active users and ₹25 crore+ in connected savings. The platform has already begun generating early revenue through fixed deposit and mutual fund referral commissions, validating its model ahead of the seed stage.

Founders’ Perspective

“India is a digital-first nation and we use apps for everything. Yet financial outcomes for young people are getting worse, not better. Finanjo exists to change that. We’re not building another tracking app. We’re building a system designed around financial behaviour – one that helps users learn, optimise, save, and grow, without feeling overwhelmed.”
Prithviraj Singh Chauhan, Founder & CEO, Finanjo

Investor Perspective

“Gen Z is struggling with money – loans and EMIs for consumption are rising, and young people need someone to guide them, not just show them a dashboard.

What stood out about Finanjo was the team’s genuine understanding of this age group – not just because they’re building for them, but because they’ve built real distribution and an audience within this very category. Most early-stage fintech players struggle with exactly that.
Finanjo gives users a mirror to their finances and the guidance to act on it. That empathy for the user, combined with AI, is what makes this powerful.

That’s why we backed them.” Aviral Bhatnagar, Managing Partner, AJVC

Use of Funds

The pre-seed capital will be deployed toward deepening the product’s AI capabilities, expanding the Account Aggregator-powered data layer, growing the core team, and doing early monetisation experimentation.

About Finanjo

Finanjo (Finanjo Ventures Private Limited) is a full-stack personal finance platform headquartered in Jaipur, Rajasthan. Built on India’s Account Aggregator framework, Finanjo helps young Indians understand their money, make better financial decisions, and build lasting financial discipline – through AI-powered guidance, consolidated financial visibility, and a platform designed for outcomes, not just information. Learn more at finanjo.in.

About AJVC

AJVC is an early-stage venture fund managed by Aviral Bhatnagar, focused on backing exceptional founders at the idea and pre-seed stage with a conviction-led, founder-first approach. AJVC invests across consumer and fintech sectors in India.