🪙✨ Diwali & Dhanteras 2025 are here, and homes across India are buzzing with excitement! From sparkling gold jewellery to coins and even digital gold, everyone wants to make this festive season truly golden. But with gold prices having jumped nearly 60% in 2025, it’s more important than ever to shop smart. Understanding the best Gold offers, festive cashback deals, and gold buying schemes can help you save big while bringing home the shine this Dhanteras and Diwali.Whether you’re buying for tradition, investment, or gifting, knowing how to choose gold wisely is the key to a happy and prosperous Dhanteras. This guide covers everything from top jeweller discounts to credit card cashback, digital gold vs physical gold, and hidden costs.
Note: Festive offers and discounts may vary by bank, merchant, and card type. Always verify the latest offer details on the official bank or brand website before making a purchase.
| Jeweller / Platform | Offer / Discount | Notes | Dhanteras 2025 Relevance |
|---|---|---|---|
| Malabar Gold & Diamonds | Up to 30% off making charges, free silver coin | Offer valid till Oct 19, 2025 | Perfect for Dhanteras shopping, part of festive promotions |
| Amazon India | Up to 20% off, 10% instant bank discount | 14K, 18K & lab-grown jewellery | Part of Amazon Great Indian Festival/Dhanteras 2025 offers |
| Tanishq | Discounts on diamond-studded jewellery | Valid till Oct 21, 2025 | Covers Dhanteras & festive season promotions |
| GIVA | Up to 12% off silver, zero making charges | Lightweight, contemporary designs | Included in Diwali/Dhanteras 2025 offers |
| Joyalukkas / Kalyan Jewellers | Credit card discounts, e-vouchers, making charge offers | Check applicable cards | Major festive campaigns including gold exchange & advance booking deals |
Tip: Check online vs in-store prices and festive offers before buying.
With Dhanteras 2025 around the corner, many shoppers are wondering whether to buy physical gold jewellery, coins, or digital gold. Each option has its advantages, costs, and convenience factors. Here’s a detailed comparison to help you make an informed choice
| Feature | Physical Gold | Digital Gold |
|---|---|---|
| Ownership | Tangible jewellery or coins that you can hold | Stored digitally in secure vaults, backed by physical gold |
| Liquidity | Selling often requires a visit to a jeweller | Buy/sell anytime online, 24×7 |
| Costs (India) | 3% GST on gold value + 5% GST on making charges (if jewellery) + actual making charges (5–25% or more) | 3% GST on purchase amount + minimal transaction/platform fees |
| Safety | Requires locker or home security; risk of theft | Secured in regulated vaults, insured, no personal storage hassle |
| Ideal For | Gifting, traditional rituals, aesthetic value, heirloom jewellery | Investment, easy resale, fractional buying (start with ₹1) |
Physical Gold:
GST is 3% on the gold value (coins, bars, or jewellery) plus 5% on making charges (for jewellery).
Example: If the gold value is ₹1,00,000 and making charges are ₹10,000, GST = 3% of ₹1,00,000 (₹3,000) + 5% of ₹10,000 (₹500) = ₹3,500 total GST.
Digital Gold:
GST is 3% of the purchase amount since it is treated as a supply of goods.
Minimal transaction or platform fees may apply, making it a convenient option for small or frequent investments.
Buying gold for Dhanteras 2025 can be exciting, but smart planning ensures authentic purchases at the best prices.
| Platform | Tips & Offers |
|---|---|
| Amazon India, Flipkart, CaratLane, Malabar Gold & Diamonds Online | – Check BIS-certified gold & hallmarked jewellery/coins – Use credit card cashback & bank discounts – Compare making charges and delivery fees – Consider digital gold for easy 24×7 buying & resale |
| Tip | Details |
|---|---|
| Compare Prices | Check making charges, purity premiums, and festive offers across multiple jewellers |
| Verify Purity | Look for BIS hallmark; optional tests: magnet, acid, XRF spectrometer |
| Invoice & Documentation | Ensure invoice lists gold weight, purity, making charges, GST, total cost |
| Exchange / Buyback | Some jewellers offer gold exchange or advance booking schemes during Dhanteras |
Purity & Hallmark: BIS-certified 24K, 22K, 18K gold
Making Charges & Wastage Fees
Exchange Policy & Buy-back Options
GST on gold and making charges
Credit card & festive offers
Detailed invoices for taxation and future resale
Old jewellery exchange deducts making charges and GST
Expect lower than market value if selling immediately
Better long-term appreciation if held for years
Short-term gains (<2 years): Taxed at income tax slab rate
Long-term gains (>2 years): Flat 12.5% tax, plus surcharge/cess
Long-term: Gold is great for wealth preservation and diversification.
Short-term: Prices have surged 50%+, so caution is advised.
Tip: Buy based on your financial goals and risk appetite, and leverage festive offers, making charge discounts, and digital gold options.
Tip: Combine credit card offers with festive discounts for maximum savings.
Plan ahead – shop before rush hours to avoid high premiums.
Compare prices – check multiple jewellers & platforms.
Negotiate – especially on making charges & bulk purchases.
Combine offers – stack discounts, cashback & card deals.
Check documentation – invoice, BIS hallmark & receipts.
Authenticate gold – use hallmark, magnet, or XRF test.
Beware of hidden costs – wastage, GST & buyback deductions.
Buy early – Dhanteras mornings often have better deals.
The best time to buy gold is early morning or a few days before Dhanteras, when jewellers offer pre-festive rates and lower premiums. Prices usually rise closer to the main day due to high demand.
Top jewellers like Malabar Gold & Diamonds, Tanishq, Kalyan, Joyalukkas, and GIVA are offering up to 30% off on making charges, free silver coins, and bank cashback offers this Diwali 2025.
If you prefer jewellery or traditional gifting, go for physical gold. For easy investing and resale, digital gold is better — you can start from ₹1, buy 24×7, and avoid storage hassles.
Look for the BIS hallmark and the 6-digit HUID code on your jewellery. You can also test purity using magnet, acid, or XRF machine tests at certified stores.
Yes! Cards like HDFC Bank, SBI, and Amazon Pay ICICI offer cashback, vouchers, and discounts on making charges when you purchase from partner jewellers such as Tanishq, Joyalukkas, and Amazon India.
You’ll pay 3% GST on the gold value and 5% GST on the making charges (for jewellery). Digital gold purchases attract 3% GST on the total transaction amount.
Yes, most jewellers offer gold exchange or buyback schemes during Dhanteras. However, note that making and wastage charges are usually deducted from the final value.
Your invoice must mention gold purity, hallmark number, weight, GST, making charges, and total price. It’s crucial for resale, exchange, and income tax documentation.
Analysts predict that gold may stay firm or rise moderately due to global inflation and economic uncertainty. However, buying during Diwali can still be smart because of limited-time festive discounts.
Yes! Always purchase from trusted e-platforms like Amazon, CaratLane, and Malabar Gold Online that provide BIS-certified products, secure delivery, and transparent billing.
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