Buy Now Pay Later a category once fastest growing in India’s financial ecosystem, today it can be said that its best days are behind it. Still it has a good share and a gap to fill in India’s growing credit markets, as access to formal credit is still lacked by many and BNPL filing this gap and giving millions of users access to credit and convenience just with a lot of restrictions now. In 2022 RBI cracked down on the sector really hard which saw a mass exit of many players.
Now in 2025 industry has changed a lot since then. Now that those easy approvals and sky-high limits are gone, but the convenience factor remains. For young earners who do not have credit cards or want flexible cash flow, BNPL still fills a gap. The key is knowing which apps are actually worth using today. Let’s dive into the ones that still matter.
BNPL took off in India because it solved problems that traditional banks and credit cards never fully addressed. Not everyone qualifies for a credit card, and even when they do, the process can be slow and filled with paperwork. BNPL apps stepped in and made access to short-term credit simple. Here are the gaps they fill for most users:
BNPL works because it meets real needs. It’s not a replacement for savings or income, but it acts as a buffer when timing and cash flow don’t match
The BNPL wave in 2020 and 2021 felt unstoppable. Apps were everywhere, credit limits were generous, and approvals took just a few taps. For a while, it seemed like everyone was using BNPL to buy everything from headphones to groceries.
Then came the RBI’s clampdown in 2022. Rules got tighter, lenders had to be more careful, and the “free money” vibe started fading. By 2025, BNPL hasn’t vanished, but it looks very different:
In short, BNPL has matured. It’s no longer about hype, but about fitting into daily life in a more responsible way.
The following list covers some of the most used BNPL apps in India as of 2025. The apps are presented in no particular order and each entry is broken down into four parts for easy understanding, key features, usability, pros, and cons. This way, you can quickly compare how each app works and decide which one best fits your spending habits.
LazyPay is one of the earliest BNPL players in India and continues to be popular for quick approvals and small-ticket purchases. It is widely accepted across online merchants and offers flexible repayment cycles.
A strong choice for users who want small, quick credit with a smooth experience, but discipline is key to avoid penalties.
Paytm Postpaid leverages the massive Paytm ecosystem, making it one of the most accessible BNPL products in India. It integrates seamlessly with Paytm’s wallet, bill payments, and e-commerce features.
Ideal for frequent Paytm users who want a hassle-free BNPL option built into their daily spending habits.
Axio has established itself as a credible BNPL service by partnering with leading merchants and offering higher ticket size financing. It balances accessibility with more structured repayment plans. It also works as a good budgeting app which we have covered here
A solid BNPL option for users who want more flexibility and higher ticket size financing, though availability may be limited compared to bigger players.
CASHe started as a personal loan app and later expanded into BNPL services. Recently they tie-upped with Google Pay and they shifted their BNPL services to Flipkart.
A suitable pick for salaried users who want a mix of BNPL and short-term loan options with fast approval.
Ola Money Postpaid is tightly integrated with the Ola ecosystem, making it convenient for frequent Ola riders. Over time, it has expanded to cover payments on several other platforms, creating a broader BNPL utility.
Best for users who are already part of the Ola ecosystem and want a light, convenient BNPL solution for everyday expenses.
Freo is one of the newer players in the BNPL space, positioned as a digital credit platform offering both BNPL and personal loan products. Freo Pay focuses on young earners and first-time credit users.
A promising BNPL option for young professionals and students who want to try out credit in a controlled, app-friendly environment.
Amazon Pay Later is one of the most widely used BNPL options in India, thanks to Amazon’s massive e-commerce base. It offers users a simple and seamless way to shop on Amazon and pay later with flexible repayment options.
The best BNPL choice for regular Amazon users who want flexibility at checkout without leaving the platform.
Flipkart Pay Later mirrors Amazon’s approach by offering an integrated BNPL solution inside the Flipkart app. It has quickly become a preferred option during festive sales and big-ticket purchases.
Perfect for users who shop frequently on Flipkart and want quick, integrated BNPL access during purchases.
Snapmint is a dedicated BNPL and EMI financing app that stands out for offering installment payments without the need for a credit card. It partners with multiple merchants to make shopping more affordable.
A great option for customers who want EMI-style BNPL shopping without relying on a credit card.
Simpl is one of the most recognizable BNPL apps in India, known for its “one-tap checkout” experience across hundreds of merchants. It is designed for frequent, smaller transactions like food delivery, groceries, and daily shopping.
Best for users who want a lightweight BNPL option for everyday purchases with an easy repayment system.
To make comparisons easier, here’s a comprehensive table . It highlights the typical credit limits, repayment cycles, ecosystems, and ideal use cases for each app. By reviewing the table, you can decide which BNPL service aligns best with your shopping habits, whether you’re a frequent Amazon buyer, Flipkart sale shopper, or someone looking for quick UPI-based transactions.
| Sr no. | App | Typical Credit Limit (example) | Repayment Cycle / Tenure | Ecosystem / Primary Use | Payment Methods | Best For | Notes / Example |
|---|---|---|---|---|---|---|---|
| 1 | LazyPay | ₹5,000 to ₹50,000 | 30 days or convert to EMI (3 to12 months) | E-commerce, utilities, recharges | UPI, card, netbanking | Small-ticket shoppers | Example: ₹3,499 phone accessory on EMI 3 months |
| 2 | Paytm Postpaid | ₹3,000 to ₹30,000 | Typically 30 days | Paytm ecosystem (recharges, bills, shopping) | Wallet, UPI, card | Existing Paytm users | Example: Pay for a ₹1,999 purchase and clear next month |
| 3 | Axio | ₹10,000 to ₹1,00,000 | Short-term to multi-month EMIs (3 to 24 months) | E-commerce, travel, lifestyle partners | Card, UPI, bank transfer | Higher-ticket financing | Example: ₹45,000 laptop split over 12 months |
| 4 | CASHe | ₹5,000 to ₹75,000 | Days to months (flexible tenures) | Personal loans, shopping, travel | UPI, bank transfer | Salaried professionals | Example: Short-term salary advance of ₹15,000 |
| 5 | Ola Money Postpaid | ₹1,000 to ₹25,000 | Typically 7 to 30 days | Rides, food delivery, in-app services | Ola wallet, UPI | Frequent Ola users | Example: Accumulate ride bills and pay monthly |
| 6 | Freo | ₹2,000 to ₹25,000 | Flexible (UPI and app payments) | UPI merchants, online stores | UPI, card | New-to-credit users | Example: ₹1,200 grocery paid via UPI, repaid in 2 weeks |
| 7 | Amazon Pay Later | ₹5,000 to ₹1,00,000 | 30 days or EMI conversion (3 to 24 months) | Amazon marketplace | Amazon Pay, card, netbanking | Regular Amazon shoppers | Example: ₹25,000 TV on 12-month EMI |
| 8 | Flipkart Pay Later | ₹3,000 to ₹75,000 | 30 days or EMI (3 to 12 months) | Flipkart marketplace | UPI, card, netbanking | Flipkart shoppers during sales | Example: ₹9,999 smartphone on 6-month EMI |
| 9 | Snapmint | ₹2,000 to ₹50,000 | EMI options (3 to 12 months) | Electronics, fashion, lifestyle partners | Card, UPI | Card-less EMI shoppers | Example: ₹15,000 TV on interest-bearing EMI |
| 10 | Simpl | ₹1,000 to ₹20,000 | Consolidated bill (twice a month) / 14–30 days | Food delivery, groceries, subscriptions | UPI, wallet, card | Everyday small-ticket users | Example: Multiple food orders consolidated into one bill |
BNPL, or Buy Now Pay Later, lets you purchase items immediately and repay later, usually within 15 to 30 days or via EMIs. It’s offered by apps, banks, and fintechs across India.
Top apps in BNPL are Amazon Pay Later, Flipkart Pay Later, LazyPay.
Most apps do a soft credit check or use alternative data like transaction history and salary slips. Higher credit limits may require stronger credit checks.
If you repay on time, BNPL is usually free. However, late payments attract penalties and in some cases interest, which can be high.
Yes, some apps like Freo and Snapmint allow UPI or QR-based BNPL payments offline. Amazon Pay Later and Flipkart Pay Later, however, are restricted to their platforms.
You’ll face late payment charges, possible suspension of your BNPL account, and a negative mark on your credit report.
Yes, timely repayments can help build your score, while defaults or delays can hurt it.
Simpl and Freo are good for smaller everyday purchases, making them ideal for beginners managing short-term credit.
Yes, many apps like LazyPay, Axio, Amazon Pay Later, and Flipkart Pay Later allow you to split dues into EMIs for larger purchases.
Yes, BNPL apps are regulated by RBI guidelines and use secure payment channels. Always read terms carefully and avoid over-borrowing.
BNPL apps in India have evolved into handy tools for both everyday spending and bigger purchases. With options like Simpl for daily use, Paytm and Amazon for seamless checkouts, and Axio or Snapmint for larger financing, there’s something for every type of user. The variety in features and repayment flexibility makes BNPL relevant even in 2025.
That said, BNPL is still credit and needs careful use. Timely repayments protect you from penalties and keep your credit score healthy. If somebody needs more flexibility or rewards using them they should use Credit cards as they are much more suited to the big ticket purchases.
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